Dermomed My Moment lands on TikTok with a UGC micro creator campaign that captures Generation Z
(Padua, 20 February 2025) – Dermomed, the Italchimica brand of skin care detergents and skincare products, has launched a new campaign on the TikTok platform, officially opening its own channel (@dermomed.official). This initiative represents a strategic step for the brand, which aims to expand its target audience towards Generation Z and position itself as a modern and innovative brand in the personal care sector.
The opening of the TikTok channel allows Dermomed My Moment to exploit the unique opportunities offered by the platform compared to traditional channels, focusing on an immediate, dynamic and constantly evolving visual language. This flexibility allows the brand to have a more authentic, unfiltered dialogue with Generation Z, a demanding audience accustomed to fast, creative and immediate content. In order to maximise engagement, the brand focused on User-Generated Content (UGC) creators, selected for their ability to create spontaneous and genuine content, capable of guaranteeing interaction with the audience. The campaign involved 11 UGC creators, chosen to best represent the target audience: creative, ironic and dynamic girls who know how to carve out moments for themselves, attentive to their well-being, in line with the values of the brand. The contents produced range from educational tutorials on skin care to experiential videos highlighting the textures, fragrances and packaging of Dermomed products, and participation in viral trends and challenges typical of the platform.
Sergio Ristagno, account director of the creative agency Fornace, which created and manages the digital communication, sums up the first phases: ‘The objective is to maximise the organic dissemination of content with reduced investment. The first results of the campaign, which has been active for just over two months, show very promising data in terms of follower growth and content views, a sign that the approach adopted is interacting positively with the target audience’.
Monica Rigoni, marketing manager of Italchimica, emphasises: ‘With this initiative, Dermomed My Moment confirms itself as a dynamic brand, capable of engaging an increasingly wide and diversified audience. Considering that the engagement rate on TikTok is up to 4 times higher than on other social platforms, it is a key channel for us to build an authentic and lasting relationship with the consumers of tomorrow.’
The opening of the TikTok channel and the UGC campaign represent the first step in a long-term strategy for Dermomed, which aims to consolidate its presence on the platform and build an active and loyal community.
Follow Dermomed on TikTok: https://www.tiktok.com/@dermomed.official