Dual Power launches the first specific air fryer detergent on the Italian market
(Padua, Italy) – With steadily growing sales, the air fryer confirms itself as one of the most popular household appliances in Italian homes. In response to a concrete consumer need, Italchimica has developed a specific cleaner for this device, inaugurating an entirely new market segment.
Today, when asked for a product for deep fryers, retailers tend to suggest from a generic degreaser that is not formulated for contact with food, to a dishwashing detergent that is generally too foamy and perfumed, to a traditional oven product that is overly aggressive.
But proper cleaning after each use is essential to keep the fryer hygienic and functional over time. Although they cook without oil, air fryers tend to accumulate crumbs, food residues and traces of grease that can generate unpleasant odours and impair the appliance’s performance.
A detergent designed for easy cleaning
Dual Power Air Fryer Cleaner was created for the daily cleaning of this popular appliance. The detergent formula is designed to be highly effective in removing food residues and encrustations, to offer maximum safety in contact with food and to respect surfaces, including plastics and chrome.
How is it used?
Dual Power detergent is easy to use: simply take out the basket and accessories, spray a small amount of product and let the soft foam work its way into even the most hidden corners. Afterwards, wipe with a sponge and rinse. The product is suitable for both the interior and exterior parts of the appliance, ensuring shine without risk of abrasion.
A practical alternative to the dishwasher
Placing the fryer basket in the dishwasher is often inconvenient, both because of its large size and because of the wear and tear to which the mechanism inside the handle is exposed. Dual Power offers a more conservative and faster solution, perfect for everyday use.
A product born from listening to consumers
Monica Rigoni, marketing manager of Italchimica, comments: ‘Our market strategies always start from listening to customers. In the case of the air fryer, there is a clear demand for a product dedicated to its cleaning, and for this reason we have developed a detergent that makes it simple and safe, which we are certain will meet with market favour’. More and more people are choosing the air fryer to cook in a healthier way than traditional frying, i.e. without oil, but with tasty results. Dual Power makes it possible to maintain its peak performance over time. With this launch, Dual Power confirms its commitment to offering innovative products that make everyday life easier.