Dermomed returns to the screens with its latest “My Moment” commercial.
A portrayal of daily life filled with emotions and the importance of self-discovery.
(Padua, Italy). Dermomed‘s new “My Moment” TV commercial pays homage to the multitude of feelings that enrich our lives.
It follows a young woman throughout key moments of her day, capturing her authentic nature and sincerity in a variety of situations. We observe her in her professional role as an art curator before seeing her enjoy a moment of relaxation doing yoga, and also experience the challenges and joys of teamwork and night-life. Each frame reflects the protagonist’s different interests and way of life.
Throughout these scenes, we see a curious woman capable of balancing her multifaceted life with grace and the right amount of energy. The “My Moment” commercial highlights how, despite her busy schedule, the protagonist still manages to carve out moments for herself, all the while accompanied by Dermomed’s new bath and shower gel.
The advertisement celebrates the protagonist’s ability to remain true to herself without being overwhelmed by work commitments and everyday responsibilities.
Dermomed’s My Moment bath and shower gel, available in a range designed to enhance sensory experiences, accompanies the young woman through her various emotions and personal pursuits.
Monica Rigoni, Marketing and Communications Director of Italchimica, remarks “The new commercial captures the spirit of Dermomed in celebrating everyday sensations and our customers’ vibrant realities, highlighting their commitment to looking after and staying true to themselves.”
The commercial, in 30- and 15-second formats, was devised by Fornace Agency and produced by Albatros under the direction of Veronica Mengoli. The campaign is scheduled on the Rai and Warner Bros Discovery networks, starting from the end of June in the time slots dedicated to female consumers and at prime time. It will also be supported until the end of the year by web campaigns on Meta, YouTube and programmatic advertising, as well as on social media, addressable TV and print in leading women’s magazines.