New website for Dual Power, a digital experience under the slogan ‘Welcome Home’

(Padua, Italy) – Dual Power, the Italchimica brand dedicated to home care, today has a new, fresh and dynamic web look. The dualpower.it website has in fact been revamped both in design and content, to fully reflect the brand values expressed in the new pay-off ‘Welcome Home.’ Dual Power is committed to offering cleaning solutions that are effective and easy to use, to enable everyone to enjoy a tidy home, ideal for welcoming family and friends, or simply to feel good about coming home.

In line with this vision, the welcome images on the home page show a group of friends, all Italchimica employees and brand ambassadors , gathered in a convivial and familiar atmosphere, portrayed through a fun photo shoot.

Thanks to an SEO-oriented approach, the site presents itself as a useful and always up-to-date tool, capable of intercepting the countless questions related to domestic cleaning. The web agency Shock-Wave created it with the aim of satisfying the most and least common user queries, and with a strong focus on user experience. Great attention was also paid to mobile optimisation, ensuring a responsive design and smooth navigation on all devices.

 The new site, which does not betray the brand’s institutional colours of red, blue and white, has an easy and intuitive navigation and allows the visitor to find a solution for every cleaning need. It is possible to search for each product using the specific search function or by navigating through the relevant section, organised by environment – kitchen, laundry, bathroom and multi-surface. It is also possible to discover the product range either by browsing the surfaces section, such as steel, wood, glass, or by exploring the stains section with tips and products to remove the most common stains.

There is a large section dedicated to news, competitions and media campaigns, making the new Dual Power site a point of reference for users seeking ideas and answers for daily cleaning.

Dual Power thus responds, also on the web, to the needs of those who want a clean and welcoming home, but without dedicating excessive time to cleaning. Visit the new website www.dualpower.it