Italchimica launches the Dermomed My Moment campaign, choosing Teads as a partner to reach its buyer persona: a woman who, first and foremost, cares for and loves herself.
Italchimica has chosen Teads to realise its new campaign dedicated to the Dermomed My Moment shower gel range, with the aim of reaching its target in a non-invasive and personalised way on CTV and open internet.
The campaign, devised and managed by Fornace agency, uses creative formats extracted from the TV commercial to ensure visual consistency and relevance. Thanks to programmatic, Dermomed gets to speak to women who are looking for information on self-care and body care, in contexts that are relevant and natural to them, in line with their interests.
‘We speak directly to women who care for themselves and who often do not have the time for traditional shopping, ‘ explains Monica Rigoni, Marketing Manager at Italchimica. ‘Our campaign fits discreetly within the content these women choose to read, offering a consistent and personalised advertising experience.’
Using Teads Ad Manager’s Teads platform allows Dermomed to access a qualified audience, positioning advertising messages in quality editorial environments. ‘For the company, it means targeted advertising, respectful of the user and in line with their searches and interests,’ Rigoni adds.
The work with Teads and Fornace was developed in a premium and tailor-made logic, as Francesca Galeone, Head of Independent Agencies of Teads Italia, confirms: ‘The work done with Fornace for the client Italchimica demonstrates the level of quality that can be achieved when you combine clients who are ready to embrace innovation and advanced technologies capable of maximising results. I am very excited to have carried out a project that involved us in its entirety: from the creative aspect, through the support of our hub Teads Studio in the development of the assets, to the definition of a buyer persona on which to build a delivery focused on campaign KPIs in a premium editorial context.’
Split to Video, Spin to Video and Skin Flow video formats will be used in the awareness campaign to maximise effectiveness and generate strong memorability by connecting emotionally with their consumers.
Sergio Ristagno, partner of Fornace, says: ‘It is very gratifying that more and more evolved clients such as Italchimica, follow us on optimised and effective alternative media choices, allowing us to hit the communication targets through multichannel planning and with diversified investments. We expect excellent results from the collaboration with Teads, which adds quality to an already highly articulated planning and which enhances our creativity, declining it in interesting contexts for the Dermomed target. A winning combination for a campaign with great potential.”
In addition to programmatic, Fornace will also manage campaigns on YouTube, focusing on catchy videos in 30-, 15- and 6-second formats to optimise visibility, on Meta exploiting feeds, reels and stories to create an immersive and visually engaging experience, and on Google Display Ads to reach a wide audience and stimulate brand recall.
The Dermomed My Moment commercial also returns to TV on Warner Bros networks in prime time and during key audience periods, starting at the end of October.
‘Expectations are high,’ Rigoni concludes. ‘We are convinced that women who come into contact with the Dermomed My Moment campaign will recognise themselves in the protagonist of our spot and will be attracted by the sensations evoked by our product range.”